Just a few days ago, the New Jersey Nets became the Brooklyn Nets. With this move, not only will the team be playing in a new stadium, but they will also be sporting a new look. Jay Z, an owner of the team, is said to be the one who was in charge of this new look.
My initial reaction when first seeing this logo was that it reminded me of the Oakland Raiders. The Raiders sport black, white, and grey just as the new Nets logo does. In addition, the Raiders logo contains a shield just as you see here.
Location:
I feel that this new logo lacks originality as well as creativity. With New York brings a lot of heritage, tradition, and history. Not all cities have the luxury of this, therefore, the new logo could have definitely taken advantage of that.
Type:
The type is your standard sans-serif typeface that is slightly arched to fit the shield. I’m not sure I’d choose this typeface especially given that the team would be based out of New York. I know that this move represents looking to the future, but they design team could have at least used a typeface with a little more character that is true to New York.
Layout:
The layout is rather predictable and similar to that of the Raiders logo. The design team threw the team name at the top of the shield. Below NETS, is a basketball with a generic looking B. The B stands for Brooklyn, however, many could easily mistake it for just Basketball.
Color:
As mentioned earlier, the logo has a simple color scheme using black, white, and grey. The design team supposedly went with this color scheme to be classy and I understand that. I do, however, feel that the logo would have been a little more flashy and creative with an accent of a color.
Overall:
I think that the logo is somewhat boring, generic, and predictable. It fails to represent Brooklyn, New York appropriately and can be mistaken with the Raiders of Oakland. Your thoughts?
Ever since I began freelancing in 2009, I have been reading several articles everyday to gain knowledge about the lifestyles of other fellow designers who were doing work on their own. These articles would cover everything from their daily routine to their design process on a given project. Today, I want to discuss the tools and programs that I use on a daily basis. Some of these are quite popular and are industry standards, while others are lesser-known programs that may interest you.
Productivity
Mail (Mail program of choice)
Chrome (Browser of choice, although I use other browsers as well for web testing)
Wunderlist (Organizing and managing daily taks)
Google Calendar (General planning on a weekly/monthly basis)
Music
iTunes (For listening to my own library)
Pandora (For discovering new music)
Spotify (For listening to new weekly releases)
Design
InDesign (Used for layout such as magazines, books, etc)
Illustrator (For creating vector imagery)
Photoshop (For manipulating photos)
Coda (Web development program of choice)
Bridge (For making contact sheets)
Acrobat (For viewing work, mainly PDF’s)
Utility
WordPress (Content Management System of choice)
1Password (Great application for storing all of your passwords and login information)
Billings (For invoicing)
Little Snapper (Application of choice for taking screenshots)
FontDoc (Application for analyzing several fonts at once in a single window)
FileZilla (FTP transfer client of choice)
TextExpander (Great for reusing common strings of code or text)
Little Ipsum (A fantastic text generator)
There you have it! It may surprise you how many programs you actually use in a single day without realizing it. These are all great tools and programs that help me successfully get through the day. If there are a few on here that you are unfamiliar with, I encourage you to try them out.
2012 is finally here and the time has come again where one tries to better themselves with this “fresh start”. Some choose to become involved in fitness, others try out a new diet, and others may decide to pick up a completely new hobby. Whatever it may be, it has become apparent that many struggle to keep focus on achieving the goal they set for the new year.
Although I am not one who looks back at the past much, I want to reference a new beginning that I had committed to at the start of 2011. I told myself that I wanted to start a design business and pursue entrepreneurship. This was definitely the most challenging New Years’ “fresh start” that I have ever made.
Looking now in the present day, I am just a handful of days away from launching a new company of Chris Steurer’s and mine, “blustoy”. Not only did I have the challenge present of starting a new company, but also a challenge in itself to work with someone else where we would need a mutual agreement on many decisions within this start-up. Fortunately, Chris and I share a similar sense of direction while still having complete different skill sets to bring to the table. The moral of this short story is that while there may have been several times where it was easier to just give up and live in the comfort zone, it payed off more so to take a leap into an unknown and experience an adventure of a lifetime.
For this year, I have four (just as significant) challenges that I will face. One will be to graduate college and receive my Bachelor’s degree. Secondly, I will move to the North Side of Chicago leaving my “comfort zone” of living on the Southside. The third will be to find an exciting job after graduation and finally, the greatest challenge, balancing a full-time job with blustoy.
The commitment and dedication I had towards starting this company most certainly has helped prepare me for the coming challenges that will present itself in 2012. I look to 2012 to be the most successful year of my life so far. From graduating, all the way to working with an exciting company and finally, building up blustoy, 2012 will be an epic year.
There you have my approach to New Years resolutions! What is your approach?
Hello everyone!
Today I officially released my site to the public after several months of developing it and I look forward to hearing your feedback. Feel free to request blog posts, articles, and tutorials pertaining to areas within the industry of entrepreneurship, design, technology, and even art in general.
As the title states, there will be a few additions taking place on the site in the upcoming week, which include:
-Sam Adams Annual Report (School Project)
-A Day of Inspiration with Jad Dittmar (Magazine Spread)
-An analysis of my design process.
Look out for new posts on a weekly basis pertaining to the topics previously mentioned and once again, don’t be afraid to make a request. -Brian.
It is my pleasure to welcome everyone to the new version of BluNeon!
This website will feature my latest work as well as discussion pertaining to anything related to multimedia and business.
